Monday, 28 September 2009

Promo CD cover

As well as designing a magazine advertisement, a promo CD cover is an important element of music marketing and is required as part of the portfolio. Below are some CD covers that stood out to me and are appropriate to myself as a pianist and share a number of the common features found in the magazine advertisements.


The excellent composition of picture and text caught my eye in this cover and I loved the sepia effect. I noticed that, again the darker background made the white and brown capitalized text stand out to the buyer making it a brilliant choice of font colour.


The photography is stunning in this cover. The composition is perfect as Vanessa is slightly off centre and the colours are beautifully put together. The passionate red of her dress and lipstick against her pale skin and black hair really sets the photograph off. The photograph will certainly be edited on the computer so I will use similar programmes such as Photo shop and Serif Page Plus. I love the background too as it really compliments the main colours of the photograph with combined hints of red, green and yellow. Vanessa's pose is also very striking, the photographer has thought about how to expose the violin in an original way away from the usual pose you would see when looking at a violinist.


The simple combination of red and white text in this cover works well. I also noticed that, like the magazine advertisements there is a varied choice of fonts to make it look interesting. The photograph is of excellent quality and composition and I like the way the light purple and floral top suits the slightly darker purple frame.



The clever use of the black and white photograph and red text has a brilliant effect here. I really like the way the photograph is extended into the sleeve note. The lighting makes an interesting contrast between Megumi's face and arms in comparison to the black piano. The combination of the italic dark red font and the bright red capitalized font really compliment each other.

I will need to experiment with different compositions, angles, lighting and placement of the camera for the best result.

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