Analysing magazine adverts

As an artist in the ever changing music industry of today you have to be able to sell yourself. In order to attract potential fans and listeners the artist needs to create an individual, fresh image of themselves. Marketing and advertising is a major gateway to getting yourself recognized and informing people of your work, for example upcoming gigs and new CD releases. Adverts can be shown just about anywhere from billboards in streets and bus stops, to the Internet and television. As part of this unit of work, I will design a magazine advert to inform the public about the release of my promo music video. First, I need to analyse a selection of magazine adverts to identify what exactly needs to be produced.

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After analysing some magazine adverts I realized that there are certain elements that they all share in common:

-an individual style of design to bring across the artist in an original way.
-a bold heading in the largest font size within the page.
-fonts are capitalized and often centered to be made clearer and tended to be black against a white background or vice versa.
-a subheading that tells us the purpose of the advert, i.e. 'out now' or an album name.
-kept simple and informative with a limited amount of words.
-excellent visuals that portray the message so that the text does not have to!
-persuasive comments to attract potential buyers, i.e. 'exclusive bonus track'.
-the less important information was written in a smaller font and placed at the bottom of the page.
-varied fonts and text sizes to keep it interesting.
-a colour scheme or a limited amount of colours as so not to distract the reader from receiving the information.
-further advertising such as a web page.