Forms and conventions

- There is a relationship between the lyrics and/or music and the visuals (with visuals either illustrating, amplifying or contradicting the music).
- Particular music genres may have their own personal music video style.
- The record company is demanded for lots of close-ups of the main artist/vocalist.
- The artist become their own star and develop their iconography, in and out of their videos.
- There are likely to be inter textual references, either to other music videos, films or TV texts.
- There is a relationship to be considered between narrative and performance in music promos.
- The music drives the editing by its tempo and mood.
- The camerawork is very important. How the camera is used and how images are sequenced has a significant impact on meaning. Camera movement, angle and shot distance all need to be analysed.