Throughout the video there are many people and The Beatles running through the streets, laughing and having a good time. This gives out a feel good image associated with the song. The constant running idea gives the video a sense of continuity and this contrasts to the more still shots. I could use this idea in my own piano solo video, creating a brief story away from the shots of me playing the piano in another scene.
The director here also uses some interesting shots such as a pans, hand held shots and a closeup when a character comes up to a window and peers through - another clever shot I could use in my own video.
I particularly liked this shot below which is appropriate for a band, rather than a solo artist. I liked the long shot to show all three in a telephone booth and the idea of symmetry.
Michael Jackson - Thriller
This was one of the first videos to majorly emphasize the use of telling a story as well as just showing the artists making their music. At the start of this video it actually takes a whole 4 minutes before the actual track starts as Jackson and his girlfriend act out a script. The director John Landis, like A Hard Day Night's also uses the 'walking' idea to develop a sense of continuity. There is also extensive use of camera tracking as opposed to lots of cuts, to help the video flow.
Landis collaborated again with Jackson on Black or White (1991), which premiered simultaneously in 27 countries with an estimated audience of 500 million. Although it was not the first motion picture or music video to do so, "Black or White" popularized the use of "digital morphing", where one object appears to seamlessly metamorphoses into another; the project raised the standard for state-of-the-art special effects in music videos.
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